Privacy Policy

Last updated: 16 September 2026

PROFAIR ("PROFAIR", "we", "us" or "our") is a cricket news and match information website operated by ICAD EDUTECH PRIVATE LIMITED. This Privacy Policy explains what personal information we collect through our website and while handling your enquiries, why we collect it, who we share it with, and the choices you have. By using this website or contacting us, you agree to the practices described here.

1. Who we are

Data controller: ICAD EDUTECH PRIVATE LIMITED (brand: PROFAIR)
Address: Plot No. 21, Nawab Area, Tilak Nagar, Nagpur, Maharashtra 440010, India
WhatsApp / phone: +91 90826 49143

2. Information we collect

• Information you give us: name, email address, phone or WhatsApp number, company name and the contents of the messages or enquiries you send us.
• Information collected automatically: IP address, approximate location (city/country level), browser type and language, device type, referring URL, pages viewed, time on page and clicks. This is collected via cookies and similar technologies.
• Enquiry data: the cricket topic or support question you ask about and the related messages. We do not request or store card or bank details.

We do not knowingly collect sensitive categories of personal data or payment details on this website.

3. How we use your information

• To respond to enquiries and provide quotes or support.
• To deliver, maintain and improve our services and website.
• To measure and improve marketing, including understanding which advertisements and pages lead to enquiries.
• To detect, prevent and address fraud, abuse or security issues.
• To comply with legal obligations.

Our legal bases (where UK/EU GDPR applies) are: your consent (for non-essential cookies and marketing), performance of a contract, our legitimate interests in running and promoting our business, and legal compliance.

4. Cookies and similar technologies

We use the following categories of cookies:

• Strictly necessary — required for the site to function and be secure.
• Analytics — help us understand how visitors use the site (for example Google Ads conversion tracking).
• Advertising — used to measure ad performance and, where permitted, to show relevant ads (for example Google Ads conversion tracking and Meta Pixel).

You can accept or reject non-essential cookies through your browser settings at any time, and you may delete cookies already stored on your device.

5. Google advertising and analytics

We use Google Ads conversion tracking to understand when an advertisement leads to a WhatsApp enquiry. Google may use cookies or similar technologies to measure ad performance according to its own privacy terms and applicable consent choices.

• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
• You can opt out of personalised advertising by visiting Google Ads Settings.
• You can opt out of some third-party vendor cookies at aboutads.info or youronlinechoices.com.
• You can prevent Google Analytics collection with the Google Analytics Opt-out Browser Add-on.

We do not merge personally identifiable information with non-personally identifiable information collected through Google advertising products unless we have your consent, and we do not use remarketing data to target sensitive interest categories.

6. Meta Pixel

We use Meta Pixel to measure visits and advertising performance. Meta may receive information such as your IP address, browser and device details, pages viewed and actions taken on this website, and may use cookies or similar technologies according to its own privacy terms and your applicable consent choices. You can manage how Meta uses data for advertising in your Facebook or Instagram Ad Preferences.

WhatsApp match alerts

If you message us on WhatsApp to turn on match alerts, we store your WhatsApp phone number, the team names you choose, your messages to us and delivery details for the alerts we send. We use this only to send the cricket alerts you asked for. Alerts are sent through WhatsApp (Meta). Reply STOP at any time to stop alerts; we then stop sending and remove your team choices.

7. Sharing your information

We do not sell your personal information. We share it only with: service providers who process data on our behalf (hosting, analytics, advertising, communication and CRM tools); professional advisers; and authorities where required by law. Providers are bound to use the data only for the purposes we specify.

8. International transfers

Some providers may process data outside your country. Where required, such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses.

9. Data retention

We keep enquiry data for up to 24 months after our last contact, analytics and advertising data for the retention periods set in the relevant platform (typically up to 14 months), and contractual records for as long as required by law.

10. Your rights

• Access a copy of the personal data we hold about you.
• Ask us to correct inaccurate or incomplete data.
• Ask us to delete your data ("right to be forgotten").
• Object to or restrict certain processing, including direct marketing.
• Withdraw consent at any time, without affecting prior processing.
• Request portability of data you provided to us.

To exercise any right, message or call +91 90826 49143. We respond within 30 days. You may also complain to your local data protection authority.

11. Children's privacy

Our website and services are intended for businesses and are not directed to children under 16. We do not knowingly collect data from children. If you believe a child has provided us data, contact us and we will delete it.

12. Security

We use technical and organisational measures — including encryption in transit, access controls and regular reviews — to protect personal data. No method of transmission over the Internet is completely secure, so we cannot guarantee absolute security.

13. Third-party links

Our site may link to third-party websites (for example WhatsApp). We are not responsible for their content or privacy practices; please review their policies.

14. Changes to this policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new "Last updated" date, and material changes will be highlighted where appropriate.

15. Contact us

Questions about this policy or your data? Message or call +91 90826 49143.